Semsee – Project 2

Quote Cards

Overview When agents use Semsee to run quotes, the results page is where decisions get made. It needs to surface a lot of information — pricing, status, CTAs, carrier details — clearly and quickly, without overwhelming the people relying on it every day.

The Challenge The goal was to design a dynamic quote card that could handle the full complexity of the quoting experience: multiple statuses, simultaneous and mutually exclusive triggers, bind actions, and interactive CTAs — all while staying clean enough for agents to scan at a glance. A tall order, but an important one to get right.

Discovery & Research Working closely with a PM and stakeholders, we started by mapping out every possible combination of content the card might need to display — all the data points, CTAs, status indicators, and signifiers that could appear depending on a quote's state. The idea was to make sure nothing got lost or visually broken when different elements were "turned on" at the same time.

From there, we landed on five design principles to guide every decision:

  • Easily scannable at a glance

  • Surface all important information without feeling cluttered

  • Handle every combination of statuses and triggers gracefully

  • Contain all necessary bind actions and interactive CTAs

  • Scale reliably across carriers and quote types

The Solution The result was what we called an "alarm clock style" quote card — the price is large, bold, and immediately readable, the way a clock face is designed to be read from across the room. Every category of information has a fixed, dedicated space within the card, so elements never overlap or compete with each other regardless of which combination is active. Simultaneous and mutually exclusive states each have a home, keeping the layout stable and predictable no matter what the card needs to show.

Outcome The card shipped and was genuinely well received — agents found it easy to scan and act on, and stakeholders were happy with how cleanly it handled all the complexity underneath. It gave the results page a solid, consistent foundation that could grow right along with the product.